Each of the following statements about frequency is true EXCEPT:
A) New brands generally require higher frequency levels.
B) The more unique the message, the higher the frequency level required.
C) The lower the brand's share of voice, the higher the frequency required.
D) Continuous scheduling requires less frequency than does pulsing or flighting.

Question

Quizplus · Accepted Answer

A unique message typically requires less frequency because it stands out and is more memorable, reducing the need for repetition.

Each of the Following Statements About Frequency Is True EXCEPT