CPM is an expression of ________for various media vehicles.
A) absolute cost
B) compared reach
C) relative cost
D) mode

Question

Quizplus · Accepted Answer

CPM stands for "cost per thousand impressions" and is a measure of the relative cost of advertising on different media vehicles. It allows advertisers to compare the cost of reaching 1,000 people on each medium, regardless of the absolute cost or mode of the medium. Therefore, option C is the best choice as it accurately reflects the meaning of CPM.

CPM Is an Expression of ________For Various Media Vehicles