Simplified decision rules such as "Always buy the largest size of the cheapest priced detergent" or "Only buy motor oil if the manufacturer is offering a rebate" are called:
A) formalized group norms
B) heuristics
C) formal integration strategies
D) problem-solving consequences

Question

Quizplus · Accepted Answer

These are heuristics, which are mental shortcuts used to simplify decision-making processes.

Simplified Decision Rules Such as "Always Buy the Largest Size