Information such as product knowledge, meanings, and beliefs is combined to evaluate alternatives through:
A) motive stimulation
B) affective reasoning
C) integration processes
D) subliminal perception

Question

Quizplus · Accepted Answer

Integration processes involve combining information and using it to evaluate alternatives. This is the logical process of considering all factors before making a decision. Motive stimulation refers to the psychological factors that drive a person to take action, affective reasoning involves emotional responses, and subliminal perception is the perception of stimuli below the threshold of conscious awareness. While all of these factors may influence decision-making, integration processes are the most direct means of evaluating alternatives.

Information Such as Product Knowledge, Meanings, and Beliefs Is Combined