occurs when the consumer chooses to focus attention on certain stimuli while excluding others.
A) Selective exposure
B) Subliminal perception
C) Selective comprehension
D) Selective attention

Question

Quizplus · Accepted Answer

Selective attention refers to the process by which the consumer chooses to focus attention on certain stimuli while excluding others. Selective exposure refers to the deliberate seeking out of messages that are consistent with one's attitudes and beliefs, while ignoring messages that are inconsistent. Subliminal perception refers to the perception of stimuli that are presented below the threshold of conscious awareness. Selective comprehension refers to the tendency to interpret information in a way that is consistent with one's attitudes and beliefs. Therefore, the best choice is D.

Occurs When the Consumer Chooses to Focus Attention on Certain