A perceptual map is used to ________.
A) compare and contrast consumer psychographic segments
B) create consumer cross-tabulations for marketing research
C) locate consumers within a geographic information system
D) determine how consumers position products in relation to one another
E) identify the critical stage of the targeting process for the marketer

Question

Quizplus · Accepted Answer

A perceptual map is a visual representation of how consumers perceive the positioning of different products or brands in the market. It helps marketers understand how consumers perceive their own product or brand in relation to their competitors and identify opportunities for differentiation.

A Perceptual Map Is Used to ________