Which of the following would LEAST likely be included in a product's positioning statement?
A) the product's strongest competitors
B) the segment(s) to which the product is targeted
C) the product's most important differentiator
D) evidence supporting the most important claim made about the product
E) the specific value of the product

Question

Quizplus · Accepted Answer

While it is important to understand the product's competition and how it stands out, the positioning statement should focus on the product itself and what makes it unique. The competitors would not be included in the actual statement but would be considered during the development of the statement.

Which of the Following Would LEAST Likely Be Included in a Product's