Marketers might use a perceptual map to identify a(n) ________, an unserved market segment that can represent an opportunity for a new product entry.
A) segment profile
B) neglected segment
C) segmentation variable
D) market fragment
E) usage occasion

Question

Quizplus · Accepted Answer

A perceptual map can help identify segments that are currently not served or are underserved by existing products. These segments can represent an opportunity for a new product entry. Therefore, the best choice is B - neglected segment, as it directly refers to an untapped or underserved market that can be targeted by marketers.

Marketers Might Use a Perceptual Map to Identify A(n) ________