Which of the listed choices is NOT a positioning task?
A) identifying a set of possible competitive advantages
B) surveying frequent users of the product
C) analyzing competitors' positions
D) finalizing the marketing mix
E) evaluating responses to the marketing mix

Question

Quizplus · Accepted Answer

Surveying frequent users of the product is more related to market research and understanding customer needs rather than positioning, which involves defining how a product or brand is perceived in the market relative to competitors.

Which of the Listed Choices Is NOT a Positioning Task