Which of the following statements about the idea evaluation step is FALSE?
A) Companies can often estimate likely costs, revenue, and profitability at this stage.
B) Product planners can compare the cost advantages and limitations of a new product with those currently being used.
C) Product tests with customers are used to revise the early versions of the product.
D) This step should gather enough information to help decide whether there is an opportunity.
E) None of these statements is FALSE.

Question

Quizplus · Accepted Answer

At this stage, an actual product has not yet been developed. Concept, not product tests, are used to get reactions from customers about how well the product idea fits their needs.

Which of the Following Statements About the Idea Evaluation Step