Concept testing:
A) takes place during the screening step of the new-product development process.
B) involves usage tests by potential customers.
C) seeks potential customers' reactions and attitudes toward new product ideas-before actual models are developed.
D) is the last step before commercialization of a new product idea.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

Concept testing seeks to gather potential customers' reactions and attitudes towards new product ideas before actual models are developed. This helps companies to gauge market interest and make necessary adjustments before investing in costly product development. Concept testing takes place before the development and commercialization phases of the new-product development process.

Concept Testing