Gradual "rollouts" are characteristic of which step of the new-product development process?
A) Idea generation
B) Development
C) Idea screening
D) Idea evaluation
E) Commercialization

Question

Quizplus · Accepted Answer

Gradual "rollouts" are characteristic of the commercialization step in the new-product development process, where a company gradually introduces a new product to the market in order to test and refine their marketing approach while minimizing risk.

Gradual "Rollouts" Are Characteristic of Which Step of the New-Product