The "total profit" approach to evaluating possible product-market strategic plans:
A) is the best approach to use.
B) cannot be used to compare possible plans unless they are very similar.
C) may support a plan that is not the most profitable in the short run.
D) requires only sales forecasts for the life of possible plans.

Question

Quizplus · Accepted Answer

The total profit approach considers not only short-term profitability but also long-term profitability, taking into account factors such as market growth and competition. Therefore, it may support a plan that is not necessarily the most profitable in the short run but is more sustainable in the long run.

The "Total Profit" Approach to Evaluating Possible Product-Market Strategic Plans