Using General Electric's "strategic planning grid," an opportunity rated "medium" in terms of industry attractiveness and "high" in terms of business strengths would be evaluated as:
A) yellow-borderline.
B) red-for no growth.
C) green-for growth.
D) could be yellow, red, or green-because the grid suggests that opportunities with medium ratings need more analysis.

Question

Quizplus · Accepted Answer

According to General Electric's strategic planning grid, an opportunity rated as "medium" in terms of industry attractiveness and "high" in terms of business strengths would be evaluated as green-for growth. This suggests that the company should invest in such opportunities and allocate resources to capitalize on them due to their high business strengths and medium industry attractiveness.

Using General Electric's "Strategic Planning Grid," an Opportunity Rated "Medium