A marketing manager might use the total quality management approach to:
A) reduce defects in goods produced in factories.
B) train better salespeople.
C) improve customer service.
D) make delivery schedules more reliable.
E) all of the above.

Question

Quizplus · Accepted Answer

Total quality management is an approach that focuses on continuous improvement, customer satisfaction, and the involvement of all employees in achieving these goals. This approach can be applied to various aspects of a business, including reducing defects in goods produced in factories (A), training better salespeople (B), improving customer service (C), and making delivery schedules more reliable (D). Therefore, the best choice is E, all of the above.

A Marketing Manager Might Use the Total Quality Management Approach