Product managers:
A) Are especially common in large companies.
B) Are sometimes responsible for a product's whole marketing effort.
C) Coordinate their efforts with individuals within and outside the company.
D) May serve as "product champions" in planning and implementing the promotion effort.
E) All of the above.

Question

Quizplus · Accepted Answer

All of the above statements are true. Product managers are most common in larger companies where they may be responsible for coordinating efforts with individuals within and outside the company. They may also serve as "product champions" in planning and implementing the promotion effort and are often responsible for a product's entire marketing effort.

Product Managers