An ROI estimate is needed during the ______________ step of the new-product development process.
A) commercialization
B) development
C) idea evaluation
D) screening
E) All of the above.

Name: An ROI estimate is needed during the ______________ step of the new-product development process. A) commercialization B) development C) idea evaluation D) screening E) All of the above.
Brand: Quizplus
Rating: 4.9 (40 reviews)

Question

Quizplus · Accepted Answer

An ROI estimate is needed during all steps of the new-product development process, from idea evaluation to commercialization.

An ROI Estimate Is Needed During the ______________ Step of the New-Product