Which of the following is NOT a separate stage of the new-product development process?
A) Idea generation.
B) Screening.
C) Idea evaluation.
D) Marketing Research.
E) Commercialization.

Question

Quizplus · Accepted Answer

Marketing research is not a separate stage of the new-product development process; it is a tool utilized during various stages to gather information and feedback about the product idea, competition, target market, pricing, and other relevant factors.

Which of the Following Is NOT a Separate Stage of the New-Product