Which of the following is a common cause of new product failures?
A) The product fails to offer the customer a unique benefit.
B) The company tries to follow an organized new-product development process--rather than using a faster and more spontaneous, "race-to-market" approach.
C) The managers worry too much about the competition.
D) The company delays putting the product on the market until it has developed a complete marketing plan.
E) All of the above.

Question

Quizplus · Accepted Answer

Offering a unique benefit is crucial for a product's success as consumers may not be interested in buying a product that does not provide them with a significant advantage over existing alternatives.

Which of the Following Is a Common Cause of New