Around the beginning of fall each year,about 2.7 million turkey hunters all over North America start looking at catalogues for the perfect item to guarantee that this year they will kill a wild turkey,the most elusive game bird on the North American continent.The devoted turkey stalker can stock up on everything from camouflaged turkey hunting socks,turkey licence plate holders,vests with huge pockets for toting dead birds,and hunting videos to turkey decoys,turkey earrings,and turkey callers.Neil Cost is considered the best manufacturer of turkey callers in the world.That is his only product,and each is highly prized by turkey hunters.It is not unusual for a turkey hunter to pay $5,000 for one of Cost's callers.
-Refer to Turkey Hunting Equipment.How would wild turkey hunters be defined?
A) as a segmentation base
B) as a consumer position
C) as a retail position
D) as a market segment

Question

Quizplus · Accepted Answer

Wild turkey hunters can be defined as a market segment, as they share common characteristics and behaviors related to their interest in hunting wild turkeys. They are a group of consumers who have specific needs and preferences for turkey hunting equipment and are targeted by companies that offer products for this activity.

Around the Beginning of Fall Each Year,about 2