For many people,www.travelocity.com was simply a seller of airline tickets.In 2002,the Internet company spent $40 million to convince customers that it also offered many other useful travel services.What did www.travelocity.com use?
A) undifferentiated targeting
B) niche marketing
C) repositioning
D) demarketing

Question

Quizplus · Accepted Answer

Travelocity used repositioning to change the perception of its brand from just a seller of airline tickets to a provider of various travel services.

For Many People,www