Ayres Corp.makes airplanes.It sells about 50 planes a year to be used as crop dusters.It sells another 75 a year to delivery companies.In addition,it manufactures another dozen or so that are used for fire fighting and about six a year that are sold for military transport purposes.
-Refer to Airplanes.What type of targeting strategy is Ayers using?
A) unDifferentiated targeting
B) multisegment targeting
C) market Differentiation
D) concentrated targeting

Question

Quizplus · Accepted Answer

Ayres Corp is using a multisegment targeting strategy by targeting different segments with specific airplane models designed for their specific purposes (crop dusters, delivery companies, fire fighting, and military transport).