Around the beginning of fall each year,about 2.7 million turkey hunters all over North America start looking at catalogues for the perfect item to guarantee that this year they will kill a wild turkey,the most elusive game bird on the North American continent.The devoted turkey stalker can stock up on everything from camouflaged turkey hunting socks,turkey licence plate holders,vests with huge pockets for toting dead birds,and hunting videos to turkey decoys,turkey earrings,and turkey callers.Neil Cost is considered the best manufacturer of turkey callers in the world.That is his only product,and each is highly prized by turkey hunters.It is not unusual for a turkey hunter to pay $5,000 for one of Cost's callers.
-Refer to Turkey Hunting Equipment.Primos Hunting Calls is another company that manufactures wild turkey callers.It claims that each of its callers is able to cluck,shriek,and kee-kee (three sounds that have been known to attract the wild turkey).If you buy one of Cost's callers,you are limited to one sound.In this way,Primos has implemented what type of strategy?
A) multisegment
B) target market
C) repositioning
D) product Differentiation

Question

Quizplus · Accepted Answer

Primos Hunting Calls has implemented a product differentiation strategy by offering a caller that is able to produce multiple sounds, whereas Cost only offers callers that produce one sound. This allows Primos to distinguish themselves in the market by offering a unique feature compared to their competitor.

Around the Beginning of Fall Each Year,about 2