Chander Kumar owns two antique stores.One is in an upscale neighbourhood,and its merchandise is artfully arranged and priced to indicate product rarity.The other is in a run-down strip mall and contains some of the same type of merchandise,but the items are left in open boxes and placed haphazardly on shelves.Customers of either store have entirely different perceptions of the stores and would be surprised to know that Kumar operates each of them.Why?
A) because he uses such differing market integration strategies
B) because he uses such differing segmentation strategies
C) because he uses such differing market combination strategies
D) because he uses such differing positioning strategies

Question

Quizplus · Accepted Answer

Chander Kumar is using differing positioning strategies for his two antique stores. Positioning refers to how a company presents its products or services to the target market, including factors like price, product mix, and location of the store. Kumar is deliberately positioning his stores differently in order to appeal to different customer segments. The upscale store is positioned as a high-end boutique, with carefully curated merchandise and high prices to signal rarity and exclusivity. The run-down store, on the other hand, is positioned as a discount or bargain store, with lower prices and a more casual, haphazard display of merchandise. By using different positioning strategies, Kumar is able to appeal to different types of customers and maximize sales in both locations.

Chander Kumar Owns Two Antique Stores