What does it mean when two brands on a perceptual map are close together?
A) they are more objectively alike
B) they are more similarly perceived by consumers
C) the more likely an undifferentiated marketing strategy is in effect
D) their prices are closer

Question

Quizplus · Accepted Answer

Two brands that are close together on a perceptual map are more similarly perceived by consumers. This means that consumers view those brands as more alike in terms of attributes, benefits, and overall value.

What Does It Mean When Two Brands on a Perceptual