A mobile home manufacturer has decided to add concession food trailers to its product line.If all the current competitors in that market use a Differentiated product market strategy,which strategy would make the LEAST sense for the manufacturer to implement?
A) multisegment targeting strategy
B) concentrated targeting strategy
C) undifferentiated targeting strategy
D) product Differentiation strategy

Question

Quizplus · Accepted Answer

Undifferentiated targeting strategy would not make sense for the manufacturer since all current competitors are using a Differentiated product market strategy. Undifferentiated targeting strategy means creating a single product and marketing it to the entire market without any customization or differentiation, which is not effectively competing against a differentiated market. The manufacturer would not be able to compete with its competitors if it did not differentiate its product. Therefore, multisegment targeting strategy, concentrated targeting strategy, or product differentiation strategy would all make more sense for the manufacturer to implement.

A Mobile Home Manufacturer Has Decided to Add Concession Food