What is a segmentation approach that groups consumers based on their values,attitudes,and beliefs?
A) Behavioural
B) usage occasion
C) Psychographic
D) Geodemographic

Question

Quizplus · Accepted Answer

Psychographic segmentation approach groups consumers based on their values, attitudes, and beliefs. It goes beyond demographic and behavioural characteristics to identify psychological profiles that influence consumer behavior.

What Is a Segmentation Approach That Groups Consumers Based on Their