Which method clusters potential customers into neighbourhood lifestyle categories and is a combination of geographic,demographic,and lifestyle segmentation?
A) Microsegmentation
B) geodemographic segmentation
C) lifestyle segmentation
D) sociocultural clustering

Question

Quizplus · Accepted Answer

Geodemographic segmentation is a method of dividing a market based on a combination of geographic, demographic, and lifestyle characteristics. It clusters potential customers into neighbourhood lifestyle categories, making it easier to target them with specific marketing campaigns. Microsegmentation, lifestyle segmentation, and sociocultural clustering are all related to market segmentation but do not specifically involve the combination of geographic, demographic, and lifestyle characteristics.

Which Method Clusters Potential Customers into Neighbourhood Lifestyle Categories and Is