If you wanted to introduce a magazine devoted to providing information on how to live off the land in Canada,you would be likely to target Western Canadian men who have a strong need for individualism and limited government regulations.What type of segmentation would you probably use?
A) Sociocultural
B) situational
C) Attitudinal
D) Geodemographic

Question

Quizplus · Accepted Answer

Geodemographic segmentation is based on a combination of geographic and demographic factors, allowing marketers to target specific regions or neighborhoods with particular characteristics. In this case, targeting Western Canadians who have a need for individualism and limited government regulations is an example of geodemographic segmentation.

If You Wanted to Introduce a Magazine Devoted to Providing