Finding that having to pester mom to take them to get their film processed inhibited children from taking pictures,Kodak introduced a camera set that included a single-use camera packaged with an envelope to mail the film back to Kodak for developing.What type of segmentation did Kodak's segmentation plan use?
A) age
B) gender
C) ethnicity
D) occupation

Question

Quizplus · Accepted Answer

Kodak's segmentation plan used age as it identified a pain point for children, who were likely the target market for this camera set.

Finding That Having to Pester Mom to Take Them to Get