Listerine Essential Care toothpaste is designed to reduce plaque and to prevent gingivitis.Its ads state,"After age 35,3 out of 4 adults have some form of gum disease." The toothpaste is targeted to the market segment over the age of 35.This age variable that has been used to distinguish the market for this toothpaste is an example of which of the following?
A) Differentiation guide
B) segmentation base
C) perceived variable
D) accessibility quotient

Question

Quizplus · Accepted Answer

The age variable is being used as a basis for segmenting the market, thereby categorizing the potential consumers based on their age group. This shows that the age variable is being used as a segmentation base.

Listerine Essential Care Toothpaste Is Designed to Reduce Plaque and to Prevent