You would expect to find more stores targeting hunters in Alberta than in Nova Scotia because hunting is a more popular pastime in western Canada than it is in the maritime provinces.A national chain of stores targeted to hunters would likely use which of the following segmentation when stocking merchandise in a particular store?
A) benefit
B) demographic
C) economic
D) geographic

Question

Quizplus · Accepted Answer

Geographic segmentation refers to dividing the market based on geographic location, such as regions or cities. In this case, the national chain of stores would likely use geographic segmentation to ensure that the merchandise stocked in each store is appropriate for the local market.

You Would Expect to Find More Stores Targeting Hunters in Alberta