a. What are consumer-rooted selection criteria? How can this group be further segmented according to the four-way classification of the characteristics used to segment the buyers of consumer goods?
b. What are consumption-specific criteria? What type of information is part of the two groupings within consumption-specific criteria?

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The Answer of a. What are consumer-rooted selection criteria? How can this group be further segmented according to the four-way classification of the characteristics used to segment the buyers of consumer goods?
b. What are consumption-specific criteria? What type of information is part of the two groupings within consumption-specific criteria?

A What Are Consumer-Rooted Selection Criteria? How Can This Group