Many providers of microtargeting claim to have developed 'formulas' (or propriety algorithms) that assign consumers into groups in a way that enables marketers to predict the impact of the messages sent.

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Many providers of microtargeting do indeed claim to have developed proprietary algorithms that assign consumers into groups and enable marketers to predict the impact of their messages.

Many Providers of Microtargeting Claim to Have Developed 'Formulas' (Or