If a market segment meets the criteria of being identifiable, sizeable (sufficient), stable and accessible, the marketer will inevitably be interested in that segment.

Name: If a market segment meets the criteria of being identifiable, sizeable (sufficient), stable and accessible, the marketer will inevitably be interested in that segment.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A marketer's interest in a segment also depends on its profitability and alignment with the company's goals and resources, not just the criteria mentioned.

If a Market Segment Meets the Criteria of Being Identifiable