________ is aggregating individual consumers into relatively small groups, based on data available about them from many different databases, and targeting them with tailor-made messages.
A) Microtargeting
B) Behavioural targeting
C) Hybrid targeting
D) Geodemographic targeting

Question

Quizplus · Accepted Answer

The process described in the statement is microtargeting, which involves gathering data on individuals from various sources, aggregating them into small groups, and customizing messages to these groups. Option B, behavioural targeting, involves analyzing an individual's online behaviour to target specific messages to them. Option C, hybrid targeting, is a combination of different targeting strategies. Option D, geodemographic targeting, is based on grouping individuals based on demographic and geographic information.

________ Is Aggregating Individual Consumers into Relatively Small Groups, Based