An airline distinguishing between travellers who use Economy Class, Business Class and First Class is an example of what type of sociocultural segmentation?
A) Family life cycle segments.
B) Social class segments.
C) Core cultural values.
D) Subcultural membership.

Question

Quizplus · Accepted Answer

Social class segments, as the airline is distinguishing between customers based on their income and social status, which is a defining factor of social class.

An Airline Distinguishing Between Travellers Who Use Economy Class, Business