FIGURE 1-4
-In Figure 1-4 above, the value suggested by 3M's pricing strategy comes from
A)providing at least two new benefits that competitors' products do not have.
B)setting prices that reflect the true benefits offered by the particular product for a given market segment.
C)setting an initially high price with the intent of bringing down the price later if sales are not as anticipated.
D)making the product easier to purchase by placing the pens in discount office supply retailers.
E)perceived value associated with 3M's brand name from previous products.

Question

FIGURE 1-4 
-In Figure 1-4 above, the value suggested by 3M's pricing strategy comes from
A)providing at least two new benefits that competitors' products do not have. 
B)setting prices that reflect the true benefits offered by the particular product for a given market segment. 
C)setting an initially high price with the intent of bringing down the price later if sales are not as anticipated. 
D)making the product easier to purchase by placing the pens in discount office supply retailers. 
E)perceived value associated with 3M's brand name from previous products.

Quizplus · Accepted Answer

The value suggested by 3M's pricing strategy comes from setting prices that reflect the true benefits offered by the particular product for a given market segment. This approach ensures that customers will be willing to pay a price that accurately reflects the perceived value of the product.

FIGURE 1-4 -In Figure 1-4 Above, the Value Suggested by 3M's Pricing