Which of the following statements about relationship marketing is most accurate?
A)Relationship marketing has a short-term focus on increasing profits.
B)Relationship marketing is easy to implement so there is no reason for firms not to make this a goal.
C)Relationship marketing is more effective when there is a personal, ongoing relationship between individuals in the selling and buying organizations.
D)Very few companies today are engaged in relationship marketing.
E)The Internet is an ideal forum for relationship marketing since you are going directly into your customer's home or office.

Question

Quizplus · Accepted Answer

Relationship marketing is all about building strong, long-term relationships with customers, and this is best achieved through personal, ongoing relationships between individuals in the selling and buying organizations. This helps to create a sense of trust and loyalty between the two parties, which can lead to increased sales and long-term success for both. Options A, B, and D are incorrect because relationship marketing is a long-term approach, not a short-term one, and it can be difficult to implement successfully. Option E is partially true, but while the internet can be a great tool for relationship marketing, it is not necessarily the ideal forum for every company.

Which of the Following Statements About Relationship Marketing Is Most