3M selected the packaging options for the Post-it® Flag highlighter by
A) asking people on the street what type of packaging they prefer.
B) offering alternate product choices on its Web site.
C) conferring with inventors from other divisions of 3M.
D) listening to students' comments, questions, and concerns.
E) using information provided by a professional consulting firm.
Correct Answer:
Verified
Q100: Marketing mix refers to
A)the selection of product
Q101: A _ is a plan that integrates
Q102: Relationship marketing refers to
A)the selection of personnel
Q103: FIGURE 1-3 Q104: Which of the following acts as a Q106: After an assessment of needs, a marketing Q107: Marketing program refers to
A)a plan that integrates
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