A researcher is identifying which approach to take to complete a project.He identifies what information is needed, how it will be collected, and whether a sampling plan is needed.Which step of the marketing research approach is the researcher at?
A)defining the problem/issue
B)conducting exploratory research
C)collecting quantitative research information
D)designing a research plan

Question

Quizplus · Accepted Answer

He is designing a research plan.The second step in the market research process is to identify which approach will be taken to complete the project.This includes identifying what information is needed, how it will be collected, and whether a sampling plan is needed.

A Researcher Is Identifying Which Approach to Take to Complete