Which of the following is true of information requirements and collection of data?
A)Market research studies should collect information that is interesting.
B)Collecting interesting information is less time-consuming and cost-effective than collecting mundane information.
C)Researchers can purchase data from a pre-existing study.
D)Determining how to collect the data is more important than actually collecting the data.

Question

Quizplus · Accepted Answer

Researchers can purchase data from a pre-existing study, or conduct their own research using a variety of data collection methods such as in-depth personal interviews, focus groups, telephone surveys, central location surveys, personal questionnaires, or mail surveys.

Which of the Following Is True of Information Requirements and Collection