Which of the following is the first step in the six-step market research approach?
A)to identify which approach will be taken to complete the project
B)to clearly define the problem, issue, or opportunity, and to clarify the objectives
C)to use quantitative research through observational and/or questioning techniques
D)to clarify the scope and nature of a marketing problem

Question

Quizplus · Accepted Answer

The first step in the market research process is to clearly define the problem, issue, or opportunity, and to clarify the objectives.

Which of the Following Is the First Step in the Six-Step