A credit card company markets basic services to those who apply for its students' card.These cards have a low interest rate on outstanding balance, but have a very limited credit line.For its high-salaried clients who use credit cards more often, the company provides a wider range of services such as travel insurance and emergency assistance, and gives them a higher credit limit, but with a higher interest rate on outstanding balances.Which of the following is the credit card company using to market different services to the two groups?
A)ethnographics
B)psychographics
C)demographics
D)behaviouristics

Question

Quizplus · Accepted Answer

The credit card company is using behaviouristics to market its products.Behaviouristics looks at why consumers buy a product, the product benefit, how the product is used, and whether consumers are brand loyal in their purchase behaviour.Usage rate also plays a role in this information.

A Credit Card Company Markets Basic Services to Those Who