A psychographic descriptor analyses:
A)a target market using variables such as country, region, province, city size, and type of location.
B)ranges for age, gender, family life cycle, income, occupation, education, ethnic background, and home ownership for the main target market.
C)consumers' attitudes to life, their personalities, general interests, opinions, and activities.
D)usage rates of a product by consumers.

Question

Quizplus · Accepted Answer

Psychographics is one of the most difficult variables to identify for marketers.It involves understanding consumer attitudes to life, their personalities, general interests, opinions, and activities.

A Psychographic Descriptor Analyses