Which of the following is true?
A)The cellphone industry often uses psychographics to market to its customers, focusing on the key benefits that consumers require in a cellphone.
B)The behaviouristics element directly refers to how consumers use the product.
C)Image-based products gear much of their marketing efforts to geographic variables.
D)A company uses behaviouristics to market many of its products on the basis of age and gender requirements.

Question

Quizplus · Accepted Answer

This element directly refers to how consumers use the product.Behaviouristics looks at why consumers buy a product, the product benefit, how the product is used, and whether consumers are brand loyal in their purchase behaviour.

Which of the Following Is True