A regular fast-food chain realizes that it is viewed only as a lunch or dinner destination.Having known that the consumption of coffee as a breakfast item has increased among the target market, the chain aims at launching itself as a breakfast destination as well.According to its research, consumers look for a quick breakfast meal before they begin their day.The chain revamps the look of its restaurants and menus, and includes coffee, tea, and breakfast sandwiches.The marketers aim to determine what kind of impression of the breakfast services they want to establish in the consumer's minds. When marketers of the fast-food chain attempt to create an impression of the new offering in the minds of the consumers, and in contrast to the competition, it is referred to as _____.
A)a positioning statement
B)repositioning
C)a positioning map
D)product positioning

Question

Quizplus · Accepted Answer

This is referred to as product positioning.Product positioning refers to the impression of the product you want to establish in consumers' minds relative to their needs and also in contrast to the competition.

A Regular Fast-Food Chain Realizes That It Is Viewed Only