The data analysis technique that uses sophisticated algorithms to try to determine the future actions of customers is called
A)lifetime value analysis.
B)customer segmentation analysis.
C)demographic value analysis.
D)predictive modeling.
E)recency-frequency-monetary analysis.

Question

Quizplus · Accepted Answer

Predictive modeling is a data analysis technique that uses statistical algorithms and machine learning techniques to analyze current and historical data to make predictions about future events, behavior, or trends. In marketing, predictive modeling is used to identify the likelihood of a customer taking a specific action, such as making a purchase, opening an email, or clicking on an ad. This helps marketers to personalize their messaging and offers to individual customers, improving the overall customer experience and increasing the likelihood of conversion.

The Data Analysis Technique That Uses Sophisticated Algorithms to Try