The data analysis technique that involves creating customer profiles based on demographic characteristics,purchase patterns,and other criteria,and placing them into various categories is called
A)lifetime value analysis.
B)demographic value analysis.
C)recency-frequency analysis.
D)predictive modeling.
E)customer segmentation analysis.

Question

Quizplus · Accepted Answer

The description provided matches the technique of customer segmentation analysis, which involves dividing the customer base into distinct groups based on shared characteristics and behaviors. This technique helps to tailor marketing messages and strategies to better meet the needs and preferences of each segment, potentially leading to increased customer loyalty and revenue. A, B, C, and D do not accurately describe this technique.

The Data Analysis Technique That Involves Creating Customer Profiles Based