CRM technologies allow marketers to do all the following except
A)adopt a broad approach focusing on the needs of the entire market.
B)capture data allowing the firm to identify potentially profitable customers.
C)interact with customers to learn what they need and want.
D)take the information gathered and tailor goods accordingly.
E)track consumer behavior over timE.

Question

Quizplus · Accepted Answer

CRM technologies allow marketers to capture data, interact with customers, take information and tailor goods accordingly, and track consumer behavior over time. However, adopting a broad approach focusing on the needs of the entire market is not a function of CRM technologies.

CRM Technologies Allow Marketers to Do All the Following Except